Digital Shot

The Perfect Body for your Perfect Back

COPENHAGEN, September 28, 2009 - Phase One, the world’s leader in open-platform medium format camera systems and solutions, today announced the Phase One 645DF camera. Engineered in partnership with Mamiya Digital Imaging for superior quality image capture and ease of handling, it sets a new standard for high flash sync speeds - up to 1/1600 of a second.

Also today, Phase One announced the availability of three new high performance leaf shutter lenses, 55mm, 80mm and 110mm, all f/2.8 and all designed with the Phase One 645DF camera in mind. The lenses are a result of close collaboration with Mamiya Digital Imaging and Schneider Kreuznach (see today’s related announcement).

“Our patent-pending flash sync breakthrough eases working with wide open apertures and fill-in flash on location,” said Jan H. Christiansen, Phase One marketing director. “We already offer the most flexible exposure times ranging from 1/4000 of a second to one full hour. Setting new performance standards is all about expanding creative options for photographers.”

The 645DF camera is the only 645 medium format camera which supports both focal plane and leaf shutters, expanding photographers’ innovative possibilities by leveraging the two shutter technologies seamlessly for world class photography, whether this involves ultra-fast flash sync speeds or extremely flexible exposure times.

The new camera introduces many performance improvements over its predecessor. Capture responsiveness and autofocus speed is highly improved giving photographers up to 5 times faster performance in a typical fashion set up.

The 645DF also offers a breakthrough workflow improvement — custom-shooting modes. For the first time in a medium-format camera, photographers can “dial up” a pre-defined mode, where the camera is instantly set up for a given shooting scenario, e.g. product, portrait or landscape photography.

Other workflow enhancements include new tactile buttons, a fully sealed eye-cup eliminating ambient light, improved viewfinder masks, and customizable audio feedback e.g. on focus lock. Several custom functions have been enhanced, without compromising simple navigation.

Freedom to choose the best back for you Phase One builds flexible, open photographic systems to support a professional’s style, needs and working preference. The Phase One 645DF camera supports the world’s finest digital backs, ensuring freedom of choice and investment protection for years to come. It is compatible with digital backs designed for the Phase One / Mamiya AFD mount, including backs from Phase One, Leaf, Mamiya and others.

Pricing and Availability

The Phase One 645DF camera body starts at $5990/€4290 and is expected to ship Q4, 2009. The new leaf shutter lenses start at $2490/€1790 and are expected to start shipping Q4, 2009. All equipment can be ordered now from Phase One and Leaf dealers (for the dealer near you, please see: http://www.phaseone.com/partners and http://www.leaf-photography.com/dealers.asp).

About Phase One

Phase One is the world’s leader in open-platform based medium format camera systems and solutions. Phase One medium format cameras, digital backs and lenses are designed to deliver superior quality image capture and investment value. Phase One’s Capture One software helps streamline capture and post-production processes for both medium format and DSLR cameras. Phase One products are known for their quality, flexibility and speed enabling pro photographers shooting in a wide range of formats to achieve their creative visions without compromise.

Phase One is an employee-owned company based in Copenhagen with offices in New York, London, Tokyo, Cologne and Shanghai.

For more information about the products, visit the Phase One web site on www.phaseone.com.

Phase One is a registered trademark of Phase One A/S. All other brand or product names are trademarks or registered trademarks of their respective holders.

Following the launch of Pixon12, the first 12 megapixel camera phone in June, Samsung astonishes the world with the 12 megapixel camera phone featuring Optical Zoom.

Seoul, Korea, September 29th, 2009 - Samsung Electronics Co. Ltd., a leading mobile phone provider, today announced the launch of the ‘Samsung AMOLED 12M’ (Model Name: SCH-W880), the world’s first 12-megapixel camera phone with an optical zoom up to 3 times. The phone is going to be sold in Korean market from early October.

The ‘Samsung AMOLED 12M’ is incorporated with the latest camera technology and display technology - the world’s first 12-megapixel camera with an optical zoom and the world’s most advanced WVGA (800 x 480) AMOLED full touch screen.

As a response to one of the most demanding mobile consumers in Korea, the ‘Samsung AMOLED 12M’ comes packed with a host of functions which enable consumers to easily capture, browse and share their images on the move - all on a brilliant full-touch 3.3-inch WVGA AMOLED screen.

“Samsung has led the camera phone market introducing the very many first of its kind camera phone - the first 5-megapixel (SCH-V7800, June 2005), the first 7-megapixel with an optical zoom(SCH-V770, July 2005), the first 10-megapxel (SCH-B600, October 2006), and recently, the first 12-megapixel camera phone for global market(Samsung Pixon12, June 2009). The Samsung AMOLED 12M is a living proof of our continuous commitment to introduce the most up-to-date technology to enrich users’ mobile experience.” said Executive Vice President JK Shin, Head of Mobile Communication Division in Samsung Electronics.

The Samsung AMOLED 12M enables users to take perfect pictures quickly and easily, thanks to the Dedicated Camera Power Key which also provides a real digital camera-alike look and grip feeling. Samsung AMOLED 12M features fast image saving for next shot, so users can move to next shot within around 2 seconds. The phone also provides high quality video recording (1280 x 720) which offers 30 frames per second.

The phone provides the best photo quality by adopting innovative camera features. With Touch Auto-Focus (AF) tracking, users can simply select focus point with the touch of a finger, after which the AF function will automatically follow the object, keeping it in focus even as it moves across the screen. Moreover, Smart Auto feature allows users to capture the perfect images as the camera automatically changes the scene and mode based on its object, background and lighting. Images taken on the Samsung AMOLED 12M are worth showing off to friends and loved ones as they boast digital camera quality thanks to the phone camera’s superb lens and Xenon flash.